Affiliate Marketing
Step-by-Step Guide to Becoming a Successful Affiliate Marketer on
Instagram/TikTok/Whatever the Cool Kids are Doing
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This guide will walk you through how to become an affiliate marketer on Instagram and TikTok without falling for scams or paying for expensive courses. Everything you need to know is available for free if you’re willing to put in the time. Let’s break it down step by step!
Step 1:
Understand What Affiliate Marketing Is
Affiliate Marketing is like being a middleman. You help companies sell their products, and when someone buys something because of you, the company gives you a small reward (a commission).
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How It Works:
- You sign up for a program that gives you a special link.
- You share that link with people on Instagram or TikTok.
- If someone clicks your link and buys something, you get paid.
ELI5 (explain it like I’m five): It’s like recommending your favorite toy to a friend, and when they buy it, the toy store gives you some money as a thank-you.
Step 2:
Avoid Scams
There are lots of people out there trying to trick others into paying for things they don’t need. Here’s how to avoid getting scammed:
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- Don’t Pay to Join: If someone asks you for money just to join their program, run away! Real affiliate programs don’t charge you anything to sign up.
- Watch Out for Crazy Promises: If someone says you’ll make thousands of dollars overnight with no effort, they’re lying. Making money takes time and work.
- Do Your Homework: Before joining any program, look it up online. See if other people have had good experiences or if there are complaints about scams.
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ELI5 (explain it like I’m five): If someone tells you they’ll give you candy but asks for your allowance first, it’s probably not a fair deal!
Step 3:
Choose Your Niche
A niche is just a fancy word for “topic.” Pick one thing that you really like or know a lot about. This will make your life easier because talking about stuff you love is fun!
Examples of Niches:
- Fitness (like workouts or healthy snacks)
- Beauty (makeup, skincare)
- Tech (phones, gadgets)
- Fashion (clothes, accessories)
- Personal Finance (saving money, budgeting)
ELI5 (explain it like I’m five): Imagine talking about your favorite hobby all day long—whether it’s playing video games or trying out new makeup. That’s what choosing a niche is!
Step 4:
Find Reliable
Affiliate Programs
Now that you know what your niche is, find companies that sell products in that area and have affiliate programs. These programs will give you the special links to share.
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Where to Find Them:
- Amazon Associates: You can promote almost anything sold on Amazon.
- ClickBank: Great for digital products like e-books or online courses.
- ShareASale & CJ Affiliate: These websites let you sign up with lots of different companies at once.
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ELI5 (explain it like I’m five): Think of these platforms like big stores where you can pick which products or brands you want to help sell.
Step 5:
Build Your Instagram and TikTok Profiles
Your profile is like your storefront. When people visit your page, they should immediately know who you are and what you’re all about.
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Optimize Your Bio:
- Write a short description about yourself and what kind of content people can expect from you.
- Add your affiliate link using tools like Linktree or Beacons so people can easily find the products you’re promoting.
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Create Content That Looks Good:
- Post pictures or videos that are clear and eye-catching. People love visuals!
- Try posting every day or at least several times per week so people don’t forget about you.
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ELI5 (explain it like I’m five): Think of your profile as your personal billboard—make sure it looks nice and tells people exactly what you’re offering!
Step 6:
Grow Your Audience Organically
You need followers to click on your links! Growing your audience naturally (without paying for followers) is super important because real followers are more likely to trust and buy from you.
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Engage With Your Followers:
- Reply when people comment on your posts.
- Answer questions in direct messages.
- Do live videos where people can ask questions in real-time.
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Collaborate With Others:
- Team up with other influencers who talk about similar things. This way, their followers might start following you too!
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ELI5 (explain it like I’m five): Imagine making friends at school—when more people like hanging out with you, they’ll want to hear what you have to say!
Step 7:
Create Valuable Content
The key to success is creating content that helps or entertains people while also promoting products. Don’t just say “buy this!”—show why it’s awesome.
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Types of Content You Can Make:
- Reviews: Talk about why you love (or don’t love) a product.
- Tutorials: Show how to use the product step by step.
- Unboxing Videos: Open up new products on camera so people can see what’s inside.
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Use Hashtags Wisely:
- Hashtags help more people find your posts. Use popular ones related to your niche but also some smaller ones so you’re not lost in the crowd.
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ELI5 (explain it like I’m five): Think of it like telling a story—people want to know why something is cool before they decide if they want it too!
Step 8:
Track Your Performance
Once you’ve started posting content and sharing links, you’ll want to see how well you’re doing.
Check Your Stats:
- Instagram and TikTok both have tools that show how many likes, comments, and views each post gets.
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Track Your Links:
- Use tools like Bitly or PrettyLinks to see how many times people click on your affiliate links.
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ELI5 (explain it like I’m five): This is like keeping score in a game—you want to know how well you’re playing so you can get better!
Step 9:
Scale Your Efforts
Once you’ve figured out what works for your audience, it’s time to do more of it!
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Optional Paid Ads:
- If you’re ready to invest some money, try running ads on Instagram or TikTok. This can help more people see your posts faster.
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Expand Beyond Instagram & TikTok:
- Consider starting a blog or YouTube channel where you can also share affiliate links. The more places people can find you, the better!
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ELI5 (explain it like I’m five): Think of this as leveling up in a video game—when you’re doing well, take things up a notch!
Step 10:
Stay Updated & Keep Learning
Affiliate marketing changes all the time. New trends pop up and old strategies stop working. Keep learning so you stay ahead of the game.
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- Follow blogs or YouTube channels that talk about affiliate marketing tips.
- Join online communities where other marketers share advice.
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ELI5 (explain it like I’m five): This is like learning new tricks—you always want to be improving so more people follow and trust what you’re saying!
Step 11 (BONUS):
Understanding Sales Funnels and Why They’re Not Essential for Affiliate Marketing
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A.K.A. Don't fall for other people's affiliate marketing strategies
Many courses that claim to teach affiliate marketing often focus heavily on sales funnels and growing an email list. While these strategies can be useful in some types of online businesses, they are not necessary for affiliate marketing and can sometimes mislead beginners into thinking they need to invest in expensive tools and tactics. Let’s break down what sales funnels are and why you don’t need them to succeed as an affiliate marketer.
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What is a Sales Funnel?
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A sales funnel is a series of steps designed to guide potential customers from first hearing about a product to eventually buying it. It’s like a roadmap that moves people through different stages:
1. Awareness: The customer learns about the product.
2. Interest: They start to get curious about how the product might help them.
3. Desire: They want the product and are considering buying it.
4. Action: They make the purchase.
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Courses often teach that you need to build a funnel by capturing people’s email addresses (through something like a free ebook or guide) and then sending them emails to convince them to buy. This process is called lead generation, and while it can be effective for selling your own products, it’s not necessary for affiliate marketing.
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Why Sales Funnels Aren’t Essential for Affiliate Marketing
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Affiliate marketing is about promoting other people’s products, not building complex systems like sales funnels. Here’s why you don’t need a sales funnel:
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Affiliate Links Do the Work: Your job as an affiliate marketer is to share your unique affiliate link with your audience. When someone clicks it and buys the product, you get paid. You don’t need to build an entire funnel or collect emails.
No Need for Email Lists: Some courses push email list-building as part of affiliate marketing, but this is more relevant for people selling their own products or services. As an affiliate, your focus should be on creating valuable content that encourages people to click your link—not on managing email campaigns.
Avoid Unnecessary Costs: Setting up funnels often requires expensive software like ClickFunnels or Leadpages, which can cost hundreds of dollars per month. You don’t need these tools just to promote affiliate products effectively.
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When Funnels Might Be Useful (But Still Optional)
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There are some advanced marketers who use sales funnels in combination with affiliate marketing, but this is usually because they’re trying to sell high-ticket items or create long-term relationships with their audience through email marketing.
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- If you’re just starting out, focus on mastering the basics:
- Create great content.
- Share your affiliate links in a natural way.
- Build trust with your audience.
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Once you’ve gained experience and have a large following, you can explore sales funnels if you feel they’ll add value—but they’re not required for success.
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ELI5 (explain it like I’m five): Sales funnels are often overhyped in affiliate marketing courses as a way to justify expensive tools and strategies and as a way to get high value affiliate commissions on a subscription service. While they can be useful in certain types of businesses, they are not necessary for most affiliate marketers. Focus on creating valuable content and promoting products directly through your affiliate links—this simple approach will save you time, money, and frustration!